UGC & Influencer Marketing That Sells

People trust people, not ads. Digital Pepper combines AI creator matching with a hands-on creator team to produce authentic, scroll-stopping content and influencer campaigns that build trust, grow your audience and drive sales on TikTok, Instagram, YouTube and beyond.

What we do

• UGC video & photo ads

  Authentic creator-made videos and photos built for TikTok, Reels, Meta and YouTube ads, with hooks designed to stop the scroll.

• Influencer campaigns

  Nano, micro and macro influencer partnerships that put your brand in front of the right audiences and drive real sales.

• AI creator matching

  Our AI agents analyse audiences, engagement and brand fit to shortlist the creators most likely to perform for you.

• Creator network

  Access to our growing network of creators, managed end to end by our team, from briefing to delivery.

• Paid amplification

  We turn the best creator content into high-performing ads, including partnership ads from creators’ own accounts.

• Tracking & reporting

  Links, discount codes and AI-powered reporting show exactly which creators and content drive revenue.

How it works

1. Strategy & brief

   We define your goals, audience, platforms and creative angles.

2. AI creator matching

   Our AI agents shortlist creators and our specialists vet every one.

3. Create & approve

   Creators produce content to a clear brief; you approve before anything goes live.

4. Launch, amplify & optimise

   We publish, boost the winners with paid ads and keep testing new hooks.

Frequently asked questions

What is UGC?

User-generated content (UGC) is authentic photo and video content made by real creators and customers, rather than polished studio ads. It feels native on TikTok, Instagram and YouTube and often outperforms traditional creative.

What is the difference between UGC and influencer marketing?

UGC creators make content for your brand to post or run as ads, while influencers also share content with their own audience. We run both, often together, so you get authentic content and real reach.

How do you choose the right creators?

Our AI agents analyse creators' audiences, engagement, content style and brand fit to build a shortlist, and our specialists vet every creator before they work with your brand.

Can we use creator content in our ads?

Yes. We secure usage rights and can run creator content as paid ads on Meta, TikTok and YouTube, including partnership ads from the creator's own account.

How do you measure results?

We track reach, engagement, clicks and sales using tracking links, discount codes and ad platform data, with AI-powered reporting so you see what drives revenue.

Are you a creator? Join our creator network →

Ready to go big with creators?

Tell us about your brand and goals, and we'll plan a UGC and influencer campaign built to sell.